THE FINE ART FAMILY COLLAB

Research

First, research your competitors, other brands in and outside your industry. Then, gather inspiration from different sources, including design trends and images that resonate with you that may or may not be used by successful brands.

Typography

Next, understand basic typography principles, such as font families, styles (serif, sans-serif, script), and legibility. Then, select 2-3 font families that align with your brand personality.

Color Theory

Consider cultural and psychological factors that may influence color perception. Choose primary and secondary colors that align with your brand message , values, and resonate with your target audience.

Brand Mark

Develop three logo variations for your business: Primary, Secondary and Submarks are a must. Finally, use these efficiently and effectively to build a clear and recognizable brand.